AI Governance & Responsible AI Policy
Last Updated: August 10, 2026
OjaFertility offers an AI assistant called AskOja. This Policy explains what it is, what it will and will not do, how we control its answers, and what happens when it gets something wrong.
AskOja is an assistive tool. It is not a doctor, it does not diagnose, and it does not replace a consultation.
It answers only from our own reviewed content
AskOja does not answer from the model’s general knowledge of the world. It answers from a knowledge base of OjaFertility material written and reviewed by our content team, and it cites what it used so you can read the source yourself.
When a question falls outside that material — whether off-topic, or a fertility question we have not written about yet — it declines rather than guessing. It says so plainly: that it does not have trusted content to answer, that it will not guess, and that a qualified provider is the better next step.
Declining is a designed outcome, not a failure. An assistant in a fertility product that improvises is more dangerous than one that stops.
Some topics carry extra rules
Content in our knowledge base is graded. Where an answer draws on material covering a topic that is legally regulated in India — surrogacy and ART law, for example — AskOja is bound by additional rules for that answer, and the reader is shown a notice saying so and pointing to a registered clinic or qualified legal counsel.
Where an answer covers information that varies or changes — costs, coverage — or is culturally sensitive, a lighter notice tells the reader to confirm specifics with their clinic or doctor.
Emergencies
If a message appears to describe an emergency, AskOja stops answering the question and tells the reader to call 108 or go to the nearest hospital immediately. It does not attempt triage, and it does not continue the conversation as though the question were routine.
Your data, and your control over it
AskOja can personalise answers using information already in your OjaFertility account, but only if you grant it, and only for the categories you grant. Consent is asked separately from creating an account, recorded against the wording you agreed to, and can be withdrawn at any time in Settings. Withdrawing stops the data being used; paying for a plan does not grant it.
Your conversations are deleted twelve months after the last message, and you can delete any conversation immediately from Settings. See our Data Retention & Deletion Policy.
Your conversations are not used to train AI models. They are sent to our AI provider to generate a reply and for no other purpose, and that provider is contractually barred from using them to train or improve its own models. We do not sell or share them.
How we watch it
Every AskOja exchange is recorded for quality and safety review — which question was asked, which content answered it, whether it declined, how long it took. Our team reviews these to find answers that were wrong, unclear or unsafe.
Questions AskOja declines are collected as a queue of gaps for our content team, so that what people actually ask about determines what gets written and reviewed next. These monitoring records are deleted on the same twelve-month schedule as the conversations themselves.
When it gets something wrong
Tell us. Every answer can be rated in the chat, and anything reported is reviewed by our content team. Where an answer was wrong because the underlying content was wrong, we correct the content — which corrects every future answer drawn from it.
Where a correction concerns clinical safety, it is escalated to our medical reviewers before the content is republished. To report something urgently, contact our Grievance Officer, whose details are in the Privacy Policy.
What AskOja will never do
Diagnose a condition. Prescribe or recommend a specific medicine or dose. Interpret your test results as a clinician would. Tell you to start, stop or change a treatment. Replace an appointment with a qualified provider.
Fertility scores, risk assessments and personalised recommendations elsewhere in OjaFertility are decision-support tools on the same footing: information to bring to a consultation, not a diagnosis.